GOLD COAST / THE FRENCH PETAL

Meet The French Petal / Lush. Romantic. Artful.

The French Petal is a floral sanctuary, a creative atelier and a botanical storyteller tucked into the soulful, sun-kissed hinterland of Byron Bay. At its heart is Estelle, a floral artist whose roots stretch from a French farm to the wild, wind-swept coast of Northern NSW. Growing up surrounded by the shifting seasons and the living tapestry of country gardens, she learned early that flowers are not simply decor - they are poetry.

A Signature Style That Feels Wild & Romantic


Estelle’s designs are lush, textural, and brimming with life. She loves to let flowers roam freely - vines curl, foliage spills, and blooms cluster with unbridled abandon. Rather than rigid, formal arrangements, she creates pieces that feel “overgrown on purpose”: natural shapes, unpredictable silhouettes, and a sense of organic movement. This is the soul of The French Petal’s signature look with a touch wild, deeply romantic, and utterly grounded in nature.

Rooted in Heritage, Inspired by Travel


Her design philosophy draws from a rich tapestry: the sensibility of her French heritage, the lessons she learned in Paris, and the influences of her global wanderings. That blend of cultivated discipline and raw, natural energy gives her work a rare sophistication... there’s effortless elegance, but also a free-spirited bohemian edge.

The French Petal is known for its commitment to eco-conscious floristry. Estelle embraces locally grown wildflowers, seasonal blooms, and thoughtful sustainability. She’s drawn to “foam-free weddings and the idea of florals that are not only beautiful but kind to the earth. 

Every piece Estelle crafts feels intentional and full of meaning. Whether it's a wild bouquet for the bride, a textural arrangement for the reception, or a floral arch framing a ceremony, her designs don’t just decorate - they elevate the emotional arc of the day. In one real wedding, the couple described dining underneath her floral canopy as unforgettable.

The French Petal is the kind of florist that turns a wedding into an immersive floral experience. Working with her feels like inviting nature itself to celebrate your love and then watching it bloom in the most elegantly wild and heartfelt way possible.




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