 |
 |
 |
Step into the world of Rue De Seine where the ethereal magic of the forest meets the poetic depths of folklore.
Rue de Seine begins every collection with a story—each gown inspired by a muse, a place, and a feeling. Guided by Art Director Michele, influences are drawn from dreamlike locations, architecture, and artistic spaces, shaping a narrative that flows through every design—most recently showcased at NYBW 2026. Browse further to see the top 7 Aisle picks.At the heart of each collection are Rue-exclusive fabrics, thoughtfully developed in-house. From the sheen of every thread to signature florals and prints, each detail is carefully considered and layered to create textures that feel both unique and timeless. Every gown is then handcrafted in Rue’s New Zealand atelier, where a dedicated team of artisans work collaboratively to perfect fit, silhouette, and finish—ensuring each piece is made with precision, care, and passion.
What began as a small studio in Auckland has grown into a globally recognised brand, bringing its signature bohemian spirit to brides around the world. Grounded in creativity and individuality, Rue de Seine empowers brides to choose styles that reflect their own stories. The latest collection, Folklore embodies a sense of enchantment—where forest-like mystique meets romantic folklore.
Blending vintage influences with bohemian freedom, each gown features delicate detailing, structured corsetry, and flowing silhouettes, evoking a world of timeless beauty, imagination, and modern romance.
 |
 |
 |
Rhea in Juniper
The Rhea Gown unfolds in liquid organza, printed with dusty purple roses and forest greens that cascade through the folds of the skirt. Designed for movement and magic, its corseted bodice is draped and hand-appliquéd with florals, accentuating the waistline in romantic contour. An enchanting full train trails behind, its shimmering organza catching the light as florals unfold with every step.
 |
 |
 |
Aimery
Step into a woodland fairytale with the Aimery Gown, inspired by antique embroidery and vintage craftsmanship. A corseted bodice overlays lace appliqué and contouring ribbons, meeting an embroidered ruffle waistline that gives way to a dramatic tiered skirt. Every detail embodies the spirit of heirloom artistry — a gown for romantics who love stories of timeless beauty woven into their look. For a touch of soft romance, pair the Aimery gown with the Aimery Ruffle.
 |
 |
 |
Brooke
Inspired by the babbling waters of an enchanted forest, the Brooke Gown balances softness and structure with a fully boned bodice wrapped in hand-draped organza, preserving the delicate printed florals that dance within its layers. The full skirt billows into magical folds of organza over a linen-silk base, while the interplay of transparency creates a gown that is both ethereal and romantic.
 |
 |
 |
Iris
Designed for the bride who dreams of woodland enchantment, the Iris Gown blends structure with ethereal romance. A vintage-inspired crochet halter neckline crowns a fully corseted bodice, wrapping the body before cascading into pleated chiffon folds. Hand-appliquéd crochet florals adorn the hips, creating a sculptural moment that celebrates beauty and timeless artistry.
 |
 |
 |
Corine in Marigold
Inspired by golden wild gardens and cascading foliage, the Corine Gown in Marigold captures both sculpture and softness. Its silk dupion is adorned with a vintage garden rose print in golden yellows and rich forest greens, capturing the warmth of sunlight through leaves. Hand-pleated fabric folds over an inner corset, tracing lines that contour the body before spilling into a sweeping train. Hidden tulle inserts at the drop waist add volume and structure, creating a silhouette that feels both ethereal and powerful — a true ode to Folklore romance. For ethereal magic, style Corine with the Corine Ruffle & Overskirt
 |
 |
 |
Elm
Inspired by hand crochet and folkloric wonder, the Elm Gown balances structure and woodland beauty in perfect harmony. Unique embroidered patterns cascade across pleated, billowing silk linen, creating a tapestry of movement and texture. Its fully structured bodice and elegantly angled neckline speak to both bold and soft romantics — a statement of strength, grace, and timeless enchantment.
 |
 |
 |
Fawn
Created with both structure and softness, our Fawn Gown embodies the ethereal storytelling of Folklore, weaving armor-like dupion corset over cascading corded lace in a boldly romantic tiered skirt. Gracefully skimming the body, Fawn’s skirt is crafted from delicate dotted tulle embroidered with a RUE-exclusive fabric design, catching the light with every movement. The same lace gathers softly at the neckline, adding ethereal romance to this woodland-inspired look. For a touch of vintage, pair with the Fawn Sleeves.
 |
 |
 |
